FEATURE: LATAM AI MARKET GROWTH
Recent industry developments
Innovation is thriving across the region, with recent milestones underscoring the market’ s momentum:
January 2025: Glartek partnered with Factor CX to expand AI-enabled workplace solutions, including augmented reality and machine learning tools for industrial applications.
January 2025: Argentina’ s Roni Bandini unveiled‘ Reggaeton Be Gone,’ an AI-powered device capable of muting reggaeton music on nearby Bluetooth speakers – an example of niche, creative AI applications emerging from the region.
August 2024: Kapsch TrafficCom extended its AI annotation services to Chile to support intelligent traffic systems, including vehicle recognition technologies.
July 2024: Meta AI expanded its language support to include seven Latin American languages, improving accessibility across Messenger, WhatsApp, Instagram and Facebook.
July 2024: Blend acquired nuvu, enhancing its AI footprint and product capabilities across Latin America.
These developments illustrate a market that is not only growing rapidly but also diversifying in use cases and technological sophistication.
The competitive landscape
The market is shaped by a mix of global technology giants and regional innovators. Key players include:
• Amazon Web Services
• Microsoft
• IBM
• Google
• Deloitte
• Blend
• Glartek
• Kapsch TrafficCom
• Roni Bandini
These companies collectively contribute to advancements in cloud AI, enterprise software, infrastructure, automation and specialised consumerfacing applications.
Looking ahead: A region poised for AI leadership
As Latin America deepens its Digital Transformation, the adoption of artificial intelligence will become even more integral to economic growth and competitive advantage. With strong government support, ongoing investment from global tech leaders, expansion of AI start-ups and increasing reliance on cloud-based solutions, the region is rapidly building the capacity necessary for AI innovation at scale.
By 2033, with a projected market value of US $ 30.20 billion, the analysis says Latin America is positioned not only to catch up with global AI leaders but to carve out a distinctive role in shaping the future of intelligent technologies. p
40 INTELLIGENTCIO LATAM www. intelligentcio. com