FEATURE: ARTIFICIAL INTELLIGENCE
economic and institutional incentives to accelerate development. Without targeted funding mechanisms, scalable training pipelines and high-capacity computing resources, Brazil risks falling further behind global competitors – even if it continues to lead within Latin America.
Three priorities for unlocking Brazil’ s AI potential
• Accelerate capital flow and innovation capacity
The study points to instruments commonly used by innovation-driven economies: missionoriented programs, computing credits for AI experimentation, blended finance models and public-private co-investment.
• Scale human capital and adoption
Based on the diagnostic, Salesforce outlines three priority areas to expand Brazil’ s AI readiness.
• Turn strong regulation into real-world implementation
This involves operationalising Brazil’ s regulatory foundation through initiatives such as AI sandboxes, clearer public procurement mechanisms and standardised guidelines for safe and responsible AI adoption.
This includes applied training programs, incentives for small and medium-sized enterprises( SMEs) to adopt AI tools and support for AI integration across public services.
A country already moving in the right direction
Despite the gaps identified, Salesforce stresses that momentum is building. Brazil’ s ongoing debate over attracting new data centres, recent tax reform
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