EXPERT COLUMN

BY JESS ABEL, OUR CHIEF CONTENT OFFICER

But with this rapid innovation comes an often-overlooked reality: AI’ s dependence on vast computing power. As demand for AI applications grows, so too does the pressure on the data centers and digital infrastructure that support them.

AI is no longer a niche topic discussed solely within the walls of tech departments. It’ s now part of mainstream discourse, featured in top podcasts, news outlets and increasingly gaining attention from government and the public sector.

Even those who once had little interest or interaction with technology are embracing tools like ChatGPT, using them to generate marketing content, automate tasks and elevate their small businesses – ultimately helping to grow their awareness and generate revenue.

Of course, there are critics. Some lament the growing swathes of identical-looking content on social media, and, like many writers, I’ m sad that the humble em dash is now typically seen as a mark of AI-generated content. But despite this, AI is undeniably empowering people who previously struggled to gain visibility or scale their efforts.

Part of the problem is that the data center sector – the backbone of our digital economy – remains largely invisible to the general public.

This was a central theme at Lynchpin Media’ s recent roundtable discussion at the Data Centre Exchange event held at the Pan Pacific in London. The conversation, hosted by Alix Pressley, Director of Strategic Content, focused on the critical skills shortage facing the sector.

Pressley said:“ Our panelists were passionate about raising awareness of this critical sector, particularly in light of increasing AI use cases.

“ What’ s clear is that digitalization isn’ t likely to slow down any time soon, so the pressures on data centers will only continue on the upward trajectory.

AI is no longer a niche topic discussed solely within the walls of tech departments.

“ It’ s more crucial than ever that we build a talent pipeline that can ensure our data centers can cope with the growing demands. To do this, we need to raise awareness of this sector and showcase what an exciting career opportunity it offers to young people, as well as those that might be looking for a new job role.

In healthcare, AI is driving faster diagnostics, improved access and increasingly personalized care plans. In education, it’ s enabling tailored learning experiences for students through intelligent tutoring systems. And in e-commerce, brands are leveraging AI to deliver highly targeted offers based on consumer behavior and demographic data.

It’ s clear that AI is transforming industries, and countless examples highlight its value as a game changer.

“ In any case, while many are understandably fearful of this emerging technology and the capabilities that come with it, we must not allow fear to stand in the way of success, and closing the skills gap will have an important role to play.”

It’ s clear that while AI may be the brain empowering businesses and individuals, data centers are the beating heart. If we’ re to continue on the current track of a future where AI can unlock immense potential, we need to ensure we have the infrastructure – and the human skills – to support it. p

18 INTELLIGENTCIO LATAM www. intelligentcio. com