FEATURE: RETAIL
“ Ascenty’ s infrastructure enables scalable service delivery to meet the fast-growing demands of large companies like Magalu Cloud,” said Neves.
“ We also consider Ascenty for future opportunities, as we believe they are well-positioned to add value to our projects,” said Corbani.
Connectivity is another key area where Ascenty supports the company. Ascenty provides IP Bandwidth links interconnecting all data centers, along with connections to the IX. BR Point of Presence( PoP) for peering. These connections ensure improved performance and low latency for critical applications, as well as high availability to meet stringent SLA standards. The elements are essential to maintaining the service quality and high reliability Magalu Cloud aims to deliver.
In 2022, Magalu committed to powering all its units with renewable energy, a key factor in choosing Ascenty as a partner.
“ Many of our clients choose Ascenty partly because our ESG initiatives align with theirs. Ascenty is a carbon-neutral company, powered by 100 % certified renewable energy, and our data centers operate without water consumption, using closed-loop chilled water systems,” Neves said.
Ascenty also offers world-class infrastructure located in Brazil, ensuring Magalu remains compliant with data sovereignty regulations.
“ Data sovereignty, combined with social and environmental responsibility, is central to Magalu’ s strategy and these values are shared by both companies,” said Corbani.
Magalu Cloud plans to continue expanding its infrastructure in a modular fashion, with ongoing support from Ascenty.
DATA SOVEREIGNTY, COMBINED WITH SOCIAL AND ENVIRONMENTAL RESPONSIBILITY, IS CENTRAL TO MAGALU’ S STRATEGY AND THESE VALUES ARE SHARED BY BOTH COMPANIES.
Ascenty is committed to supporting Magalu Cloud’ s mission of digitalizing Brazilian retail, sustaining its exponential growth.
“ Together, we are planning and preparing for Magalu Cloud’ s future needs,” Neves said.
In 2010, Magalu became the first retail company to migrate to a public cloud in Brazil. This decision triggered a series of innovations, including the creation of e-commerce platforms, a marketplace and a robust logistics infrastructure.
As a result, Magalu has consolidated itself as one of the leading multichannel retailers in the country, also becoming one of the largest users of cloud services in Brazil.
Faced with the constant use of the cloud and rising costs, Magalu questioned whether it was wise to rely so heavily on an external service when it had the team and potential to innovate, and whether this scenario was unique.
By sharing these concerns, Magalu realized that many other companies were facing the same challenge. It was from this insight that the company identified an opportunity that, if realized, could create a Brazilian public cloud with global scale.
In 2020, Magalu conceived the initial idea for Magalu Cloud with a clear purpose: to boost Brazil’ s technological competitiveness.
The vision was to create a technology platform that reflected the country’ s diversity and was accessible to companies of all sizes, including small and medium-sized ones.
The unique proposal focused on competitive prices in reais, facilitating local payments, as opposed to platforms that use dollars and require international cards. With technology compatible with international players, Magalu Cloud would stand out for its ease of use and specialized local, human support focused on solving customer challenges.
The following year, in 2021, the idea began to materialize with the first hires to the team and the acquisition of the first machines. The first Data Center was built in São Paulo and the first Magalu workloads were migrated to the cloud. p
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