COUNTRY FOCUS: BRAZIL
understand the extent of this, imagine a hotel chain that does not have the ability to correctly predict demand and, therefore, does not adjust its prices, service offerings, and operations for the period. much smarter way. This transformation requires a coordinated effort between public authorities and companies in the sector, ensuring continuous investments in technologies to optimize mobility.
Cesar Ripari, Director of Pre-Sales for Latin America, Qlik
In urban mobility, we can also find one of the greatest urgencies to use integrated and quality data. The concentration of millions of people in a single space, as we see in Carnival, generates enormous challenges for traffic and public transport. However, it is already possible to anticipate solutions by analyzing the flow. With real-time data analysis from information collected from sensors and smart cameras, for example, we can understand the movement of people to adapt the operation quickly, avoiding overcrowding, reducing waiting times and congestion. Analytical solutions integrated with machine learning models can act in a predictive and prescriptive way, helping to prevent bottlenecks, identify patterns of movement on the streets and create alternative routes, in addition to facilitating the redistribution of bus fleets in a
The analysis of data from these same cameras also supports public management to make Carnival much safer. With a sophisticated approach, security is highly benefited: using real-time analytics to monitor and identify risks and triggering competent authorities quickly and accurately. For this, it is necessary to adopt architectures that allow instant ingestion and analysis of information, eliminating latency in data transmission as much as possible.
The integration of these technologies with smart devices by cities, pattern recognition, and the creation of connected control centers can make a difference in the agile response to potential incidents.
Another positive impact of data intelligence on Carnival is on the food and beverage industry, considering how restaurants and bars face challenges in predicting demand and avoiding waste. The use of current and historical consumption data ensures a more efficient supply of inputs, preventing one bar from running out of drinks while another suffers from an excess of them. With AI-based analytics platforms, these establishments can adjust inventory and customize offers according to their customers’ preferences, increasing satisfaction and boosting sales.
These are just some of the examples of actions needed to take Carnival to a new level. But, for them to be fully implemented, it is important that city halls, government agencies, and private companies invest in shared and interoperable platforms, so that information is centralized and used with maximum effectiveness. Technologies driven by AI and automation have become the key to optimizing processes and improving everyone’ s experience at Carnival, anticipating trends and ensuring faster reactions to unexpected situations. All this, without leaving aside responsibility and efficient data governance, with strict compliance with the General Data Protection Law( LGPD) as a priority.
The evolution of the Brazilian Carnival involves the implementation of technological solutions capable of intelligently transforming the collection, integration and analysis of data for the creation of actionable insights in a secure way.
Moving forward with this revolution will unlock an immense untapped potential, making the Brazilian Carnival have everything to consolidate itself as one of the greatest examples of innovation in world tourism. p
44 INTELLIGENTCIO LATAM www. intelligentcio. com