TALKING

Director of Innovation and Development, Buttini Moraes Advogados and founder of Absense Tecnologia and IT Legal Experts – Innovation & Technology on the global framework he created to transform law firms now influencing other industries.

Your framework has been widely adopted around the world. What does this global reception say about the legal sector’ s maturity regarding GenAI?

What impresses me most isn’ t just the speed of adoption, but the fact that firms of all profiles – from the most traditional to the most progressive – now view GenAI as an essential pillar for the future of legal practice. This tells us the conversation has moved beyond if AI will be adopted to how it will be strategically embedded into each firm’ s business model. What we’ re witnessing isn’ t just a technological leap – it’ s a structural realignment of the legal sector. Those who grasp this shift first will move ahead faster.

The GenAI-Centric Law Firm Model was designed for law firms, but it’ s already gaining attention from other industries. Do you see this model expanding beyond legal?

Absolutely. The impact of GenAI extends far beyond the legal profession. This is a framework that organizes the interplay between AI and human intellectual capital to optimize decision-making and boost operational efficiency. Industries like consulting, finance and

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