FEATURE: ARTIFICIAL INTELLIGENCE
The central problem, in this context, lies in the tension between increased efficiency and loss of authenticity.
On the one hand, AI can accomplish incredible feats, such as considerably reducing production time and costs, as well as enabling what was humanly impossible, such as creating new images, videos and sounds of people who are no longer alive.
A notable example of this is the series The Andy Warhol Diaries, which recreated the voice of the American artist, who died in 1987, from an AI model trained with only four minutes of audio captured in the 70s. Through generative AI, it was possible to create unpublished material with the artist’ s voice, enough to narrate the entire six-episode series. The result was fascinating, proving that the filmmaker’ s vision, supported by data technology, can be realized with essence and precision.
TECHNOLOGY COMPANIES WILL CERTAINLY GAIN
MORE SPACE IN THE FILM INDUSTRY, ESPECIALLY
WITH THE DEVELOPMENT
OF GENERATIVE AI AND TOOLS THAT REDUCE PRODUCTION COSTS.
However, the impressive results of AI also raise concerns about the standardization of productions.
Algorithms trained on historical data tend to replicate established success formulas, which can result in www. intelligentcio. com INTELLIGENTCIO LATAM
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