FEATURE: CLOUD SOLUTIONS

In an increasingly volatile world, Karl Havard, CCO, Nscale, says relying on large, multinational public cloud environments will be seen as a riskier option for an increasing number of businesses.

The allure was enticing: lower costs, greater agility and access to cloud platform services that provide opportunities for innovation. For a while it seemed like the perfect solution for modern businesses.

However, as more companies adopted cloud services and data became increasingly valuable and abundant, the reality began to diverge from expectations.

As a result, businesses are increasingly revisiting private cloud today.

Reconsidering cloud strategies for the AI era

The driving force behind the move to public cloud was cost. Most companies bought into it in the hopes of achieving significant savings by renting server space rather than owning them outright. It also meant they jettisoned any maintenance or upgrade costs. However, according to a report from McKinsey, only 55 % of European businesses are satisfied with their cloud investments.

At the same time, businesses also began to gain a transformative understanding of how they should use and store data. Even before the GenAI boom, there was an increasing need for data privacy and security ushered in through GDPR regulations and rising

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