LATEST INTELLIGENCE
“ Fundamentally, the foundation of AI is data, that is why a major priority for us is ensuring that our data is clean and well organised. This is because the full value of AI is achieved when you can use it at scale, and we can only safely use it at scale if we have that data foundation in place.”
Alvin Neo Chief Customer and Marketing Officer
FairPrice Group and Managing Director, NTUC Link
Unlocking trapped and untapped data
Today’ s businesses collect data from more sources than ever, including their own digital channels and commerce sites, customer support channels, HR and finance applications, and connected devices. Data is structured and unstructured and siloed across different data lakes and warehouses.
Harmonising this data into one metadata model and unified customer profiles is key to delivering more personalised experiences across sales, service, marketing, and commerce. It is also key to unlocking the full value of AI in the front office, which is one of four areas that could account for 75 % of its value.
Innovative and customer-centric organisations recognise this and are ahead of the game in unifying data and building a single source of truth. p
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