CASE STUDY
We live in an era where Artificial Intelligence ( AI ) has become a reality in the business environment , with affordable costs and increasingly reliable applications . According to Gartner , by 2025 , more than 80 % of large companies will have integrated AI solutions into their processes . This is corroborated by research from ABES ( Brazilian Association of Software Companies ), which shows that 72 % of companies that use AI report significant gains in efficiency and productivity , while 58 % see improvements in customer service and 46 % notice a reduction in operating costs . social and communication platforms are satisfied with the results obtained , highlighting improvements in communication and team engagement . Some examples are :
Posting content : informative texts that are easy to understand . We observed that they stimulate curiosity and present the company ’ s direction .
Dissemination of cases : examples of people who use AI in their daily lives serve as a catalyst for the adoption of this technology by other employees .
Instead of just being an addition to business processes , we must incorporate AI into the organizational culture so that it becomes an essential tool in daily tasks . This allows employees to explore new solutions and innovations on an ongoing basis . A KPMG study reveals that 73 % of Brazilian business leaders consider AI to be fundamental for future competitiveness . Thus , promoting a culture of AI not only differentiates companies in their sectors , but also prepares them to face future challenges , guaranteeing a sustainable competitive advantage .
Implementing an artificial intelligence ( AI ) culture in a company requires solid strategic planning and commitment at all organizational levels . At Luft Logistics , to empower employees to use these tools effectively , we are cultivating a mindset that values innovation , collaboration , and continuous learning . Below , I present three essential points to guide the planning of this cultural implementation :
• Encourage the Curiosity of Experimentation
Currently , corporate media is configured as effective channels for communications . A study by BWG revealed that 54 % of companies that use corporate
Videos : short videos with the use of AI or about AI .
Tests : it is a fundamental tool to understand the public .
We have observed growing engagement with AIrelated content across Luft Logistics ’ internal and external media platforms . Analyzing the results , we notice that our employees are interested . Through research , we know what they are most familiar with . With this , it is possible to direct the next steps .
• Invest in Training and Development
An effective way for a tool to be adopted is to offer training to leaders so that they can use it with their teams . Every month , thousands of new AIs are created ; choosing the most suitable ones for the teams is essential , or they will fall into disuse .
Effective artificial intelligence training for leaders should enable participants to identify organizational problems that can be solved through AI , assessing the potential gain with this technology .
It is essential that leaders understand the various tools available on the market and know how to apply them strategically in their respective contexts .
ADOPTING AN ARTIFICIAL INTELLIGENCE ( AI ) CULTURE IS A STRATEGIC NECESSITY FOR LEADERS SEEKING INNOVATION AND COMPETITIVENESS .
Furthermore , it is crucial that they acquire the ability to assess the level of confidence and scalability of AI solutions , considering the company ’ s technological maturity and compatibility with its organizational structure .
The training should also address the management of risks associated with the implementation of AI , as well as the importance of continuously monitoring the performance of these solutions and exploring alternatives , if necessary .
At Luft , we are implementing leadership training , starting with an immersion in AI tools , then a
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