INTELLIGENT BRANDS // Enterprise Security

Executive with 25 years of experience seeks to accelerate the partner ’ s journey in building customized cybersecurity offerings .

Peres ’ s primary focus is on the Enterprise segment , made up of organizations from all verticals , sizes and regions of Brazil .

“ The explosion of Artificial Intelligence-based attacks in Brazil requires a partner profile that is fully qualified to make the best use of the F5 Distributed Cloud Services cybersecurity platform . Our value proposition delivers to the CIO and CISO the latest in AI , Machine Learning and behavioral analytics to identify and block attacks against Apps and APIs running in the multicloud and on-premises .

“ On the part of the partner , these advances require a process of constant updating of knowledge . It is the sum of F5 ’ s intelligence and partner experience that makes the user company gain resilience against crime and continue to expand its digital business . In his new position , Peres works very closely with F5 partners to accelerate this evolution and the multiplication of business opportunities for the channel ,” said Juan Villalobos , LATAM Channel Director at F5 . goal is for the pre- and post-sales teams , as well as the commercial team , to gain full mastery over the power of the F5 Distributed Cloud Services platform .

“ It is about strengthening the partner so that your team can analyze the customer ’ s challenge in depth and , from there , present the appropriate F5 solutions to the universe of the user company .

IT IS ABOUT STRENGTHENING THE PARTNER SO THAT YOUR TEAM CAN ANALYZE THE CUSTOMER ’ S CHALLENGE IN DEPTH .

“ F5 makes the defense of digital business ridiculously easy . Behind this delivery is the intelligence of our platform and the partner ’ s ability to adapt F5 Distributed Cloud Services to the context of each customer .”

The F5 Unity + program establishes four partner categories – Authorized , Silver , Gold , and Platinum . The company currently has three distributors in Brazil : Ingram Micro , TD Synnex and CLM .

Prior to leading the channel area at F5 Brazil , Peres served as the company ’ s Enterprise Sales Manager . Its focus was on offering F5 solutions to public and private organizations struggling to defend their core digital assets against attack .

“ In my new position , there will be a convergence between the areas of service to Enterprise accounts and the generation of new business opportunities for the channel . Our goal is to multiply the presence of F5 intelligence in Brazil – always through the services provided by our partners .” p

Peres has 25 years of market experience . In addition to F5 , he worked at Nice , Avaya and Symantec . He will collaborate with partners to explore in depth the capabilities offered by F5 ’ s channel program , F5 Unity +.

Peres said : “ This is carried out in a way that is customized to the reality of each partner . From this diagnosis built by four hands , we will offer the channel high-level training . The

56 INTELLIGENTCIO LATAM www . intelligentcio . com