Intelligent CIO LATAM Issue 43 | Page 50

CASE STUDY

Reserva , a leader in Brazil ’ s innovative customer experience and digital engagement among fashion retailers , has unlocked sustainable growth through a strategic partnership with Yuno – one of the world ’ s leading payment orchestrators .

By leveraging Yuno ’ s cutting-edge technology and streamlined payment management , Reserva increased its purchase conversion rate by four percentage points while enhancing operational efficiency , optimizing fraud prevention and delivering a smoother customer experience .
Before partnering with Yuno , Reserva faced significant challenges as it navigated a rapid surge in e-commerce sales , driven by Reserva ’ s pioneering use of conversational marketing – especially through WhatsApp .
With double-digit growth and increasing scale , the fashion retailer needed greater operational stability and the ability to offer a wide range of payment options to meet quickly expanding customer demand .
In Yuno , Reserva found the ideal partner . Yuno ’ s platform enabled the retailer to access over 300 global payment methods through a single , intuitive interface and select those most relevant to its customers in just a few clicks .
This was a transformative shift for Reserva , whose tech and finance teams had previously been burdened by the lengthy and complex process of manually onboarding payment providers and managing reconciliations .
Another key benefit for Reserva was Yuno ’ s ability to centralize all payment operations into a single platform .
This reduced operational friction and , thanks to the platform ’ s user-friendly design , empowered internal product teams with limited technical expertise to handle payment orchestration , freeing up Reserva ’ s development teams to focus on driving business growth and innovation .
Reserva also benefited from Yuno ’ s top-tier antifraud technology and Smart Routing feature , which automatically reroutes failed payments to the next best available provider , prioritizing for routes with the highest acceptance rates , lowest transaction costs , and best user experience .
Clara Farias , Product Manager , Reserva , said : “ Partnering with Yuno has been a game-changer for us . By centralizing all our payment management in one place and enabling the quick integration of multiple payment options , we ’ ve not only improved conversion rates but also freed up our technical teams to focus on our core business . This partnership has been crucial in scaling our operations and delivering a seamless , personalized shopping experience for our customers . Thanks to Yuno , our customers now enjoy a smoother checkout process , fewer payment failures , more payment options and faster issue resolution – ultimately enhancing their overall experience with us .”
Walter Campos , General Manager , Yuno , said : “ We ’ re proud to have partnered with Reserva in their journey to streamline payment management and enhance the customer experience . By providing a centralized platform that integrates over 300 global payment methods , alongside leading anti-fraud tools and innovative features like Smart Routing , Yuno has helped Reserva significantly improve operational efficiency . We look forward to continuing to support Reserva in their growth and success .”

THIS PARTNERSHIP HAS BEEN CRUCIAL IN SCALING OUR OPERATIONS AND DELIVERING A SEAMLESS , PERSONALIZED SHOPPING EXPERIENCE FOR OUR CUSTOMERS .

In addition to Reserva , Yuno supports McDonald ’ s , Carrefour , Rappi , and TaDa of AB InBev among other global businesses and operates across more than 80 countries . The payment orchestrator is backed by experienced international investors , including Andreessen Horowitz , Tiger Global and DST Global Partners and is expanding rapidly across the globe .
Emerged as a dominant force in global payment orchestration , Yuno , headquartered in Bogota , Colombia , and driven by a team with extensive experience in payments and technology , including veterans from the Colombian unicorn Rappi , enables businesses of all sizes to access over 300 payment methods worldwide as well as innovative features including one-click checkout , smart routing and
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