FEATURE : DIGITALISATION
planning is the key to impacting results . The search for agility , the pressure for sustainability , and the need to serve increasingly demanding consumers bring impasses to managers when it comes to balancing factors that directly affect the profitability and reputation of brands . And the answer to this challenge lies in planning .
The integration of management software with planning applications brings industries leverage that is fundamental in this dynamic market .
Obtaining a strategic and collaborative view between production , sales and logistics through the stratification of historical data is a way that allows companies to ‘ design ’ the possible future shape of demand – helping to obtain scenarios for a more refined analysis of sales possibilities .
A better vision and accuracy of purchase , production and service plans provide gains in scale in the management of these processes . These predictive analyses allow industries to perceive possible future operational impacts , such as lack of production capacity , or of some material or even finished product to perform retail service .
The assertiveness obtained in the demand projections will directly impact the purchase and sale plan , which reduces inventories of both raw materials and finished products , allowing for more effective control .
Another gain is the reduction of product transfer in companies that have an extensive logistics chain , minimizing environmental issues . This scenario of control and predictability provides financial leverage and is still very attractive from a sustainability point of view .
The gains in the use of a planning system are immediate . The simulation of business scenarios with more profitability to meet demand , the correction of routes in relation to budgets and the strategic visibility obtained are inherent advantages of planning applications .
All this context presented can also be enhanced with the use of AI and ML from the analysis of consumption patterns to refine planning , providing a portrait of the particular taste of consumer groups from the perspective of products , regions , age groups and economic level . This information will allow a holistic and highly refined view of the production chain , ensuring agility , accuracy , and financial gains for companies .
For managers in the fashion industry , integrated management technology and planning is no longer an option , but a strategic necessity . In an increasingly competitive market , where personalization and sustainability are priorities , adopting solutions that support the dynamics of this market means turning challenges into opportunities . The future belongs to brands that , in addition to dictating trends , master the art of planning with data and innovation . p
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