Intelligent CIO LATAM Issue 42 | Page 62

INDUSTRY WATCH
About AlphaPoint
AlphaPoint is a global financial technology company providing digital asset infrastructure to power the next generation of fintechs , exchanges , brokerages , payment networks and banking .
AlphaPoint ’ s full-suite products as pitched as providing trusted , secure , scalable and customizable solutions for trading , payments , lending , custody and more .
• Institutional-Grade Architecture : Leverage trusted , highly scalable software backed by global payment networks like Mastercard and Visa to deliver a secure , compliant and scalable infrastructure .
• Grow Your User Base and Expand Revenue Channels : Introduce Debit Card or Credit Card functionality to your platform to go beyond trading . Enhance user engagement while unlocking additional revenue streams through transaction fees and increased activity on platform .
Wenia , a subsidiary of Grupo Bancolombia , launched its crypto platform in May 2024 under a Class F license granted by the Bermuda Monetary Authority .
AlphaPoint has enabled over 150 customers in 35 countries including the Groupo Bancolombia ’ s Wenia , CME Group , XP Securities and Chivo .
AlphaPoint has powered over 1 trillion in trading volume and the technology has handled billions in assets on the platform .
Wenia aims to bridge the gap between the growing crypto market and mainstream financial solutions .
The launch of the Wenia Card furthers this mission by eliminating the need for pre-conversion of crypto assets , offering users speed and convenience for transactions in their local currency or beyond .
Over the past decade , AlphaPoint has received multiple prestigious awards recognizing its innovations , exponential growth and leading technology in the fintech and digital asset space .
Integrating Debit Card capabilities natively into the AlphaPoint Platform aligns with an ongoing commitment to providing cutting-edge digital asset infrastructure that enhances liquidity , scalability and usability for financial institutions and crypto platforms worldwide . p
About Wenia Card
Launched in May 2024 , Wenia has set ambitious goals aimed at establishing the platform as a significant player in the digital assets market and providing a reliable , user-friendly service for its customers .
Wenia aims to onboard more than 60,000 users in its first year . This target reflects the platform ’ s commitment to rapidly growing its user base and capturing a significant share of the Colombian crypto market .
Initially , Wenia will support the acquisition of major crypto assets – providing a secure and user-friendly way for users to spend their crypto every day , everywhere major credit cards are accepted .
The Colombian crypto market has seen significant growth with stablecoins , making up 31 % of acquisitions . As an early mover in LATAM , Wenia sets a precedent with the issuance of Colombian peso-backed stablecoin ( COPW ), which is currently available only for their clients .
By demonstrating how traditional financial entities can successfully integrate digital assets , Bancolombia Group says it is paving the way for broader adoption and innovation around digital assets worldwide .
Colombia is ranked 4th in Latin America for adoption of crypto and 10th globally for most crypto transactions , according to Chainalysis , with $ 200 million in reported monthly transactions .
Development in their web3 sector has experienced exponential growth over the past 12 months .
Wenia operates under a Class F license granted by the Bermuda Monetary Authority ( BMA ) and has partnered with Fireblocks for advanced wallet capabilities , robust policy engine and comprehensive compliance , ensuring the security of Bancolombia Group assets and clients ’ assets .
Educating a diverse user base about the benefits and risks of acquiring and using crypto assets , is seen as essential to drive adoption responsibly , keeping pace with skyrocketing crypto ownership in LATAM – up 116 % to 55 million from 25 million since the start of 2023 .
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