Intelligent CIO LATAM Issue 42 | Page 31

EDITOR ’ S QUESTION single question : what are the user requirements that I must solve ? The case of Skyscanner , a website that aggregates airline tickets from several airlines , is a good example .
At its core , the portal is designed to make it easier to find airfare . In addition to this function , in some countries , they have implemented features that filter trip information through the chatbot via Facebook Messenger , which responds to the customer in a synthetic and more complete way .
Amazon has also been innovative and has simplified commerce . This is because the multinational is exploring the chatbot market with the Rufus virtual assistant , which elevates the shopping experience to the user due to the system that compares , in a more systemic way , the main aspects of the products to make suggestions , in addition to making customer service more efficient , answering questions about shipments and returns .
In the globalized world we are in , chatbots can solve most of our problems , changing the way we connect with brands once and for all .
In the globalized world we are in , chatbots can solve most of our problems , changing the way we connect with brands once and for all . Now , it will be a matter of all organizations understanding this purpose to move in the direction of progress . p
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