CASE STUDY
Kavak is currently one of the largest startups in Latin America . The company , born in Mexico in 2016 , arrived in Brazil just over two years ago , presenting a pioneering business model that includes online buying and selling and services for pre-owned and used vehicles .
Kavak was the first to take a different approach to the used car segment in the Latin American continent and bring it to the world , bringing significant changes to the entire industry , especially in Brazil .
Kavak brought a fresh perspective to the pre-owned and used car segment in Latin America , especially in Brazil , which had seen no innovations for about five decades . Before Kavak , buying a used car was considered a ‘ headache ,’ and consumers had no one to turn to if they encountered any problems with the pre-owned vehicle .
Intelligent CIO LATAM spoke with Wilson Ferraz , Head of Product Finance Global , Kavak , about how the start up put NetSuite into gear .
How did the Kavak IT team work with NetSuite on implementing the transformation ?
The implementation of NetSuite was a crucial step towards Kavak ’ s digital transformation . To ensure that our IT team worked efficiently with NetSuite during the implementation , we followed five guidelines .
Strategic planning : Clearly defining the objectives of the NetSuite implementation and how it would align with the business strategy , as well as identifying the business processes that would be involved . This step was vital to ensure all goals were aligned and the implementation would drive the desired outcomes .
Multidisciplinary team : Forming a multidisciplinary team with members from different areas of the
THE IMPLEMENTATION OF NETSUITE WAS A CRUCIAL STEP TOWARDS KAVAK ’ S DIGITAL TRANSFORMATION . company ( finance , sales , operations , etc ) to ensure a comprehensive implementation aligned with the needs of all departments . This approach helped in gathering diverse insights and addressing all functional requirements effectively .
Integration and customization : Integrating NetSuite with other systems and applications used by Kavak to ensure smooth and consistent data flows . Customizing NetSuite as needed to meet the specificities of the business , but avoiding excessive customizations that could make system maintenance and updates more complex . This balance was essential to maintain flexibility without compromising system integrity .
Change management : Clear and transparent communication with the entire company about the changes that would occur and the expected benefits . Effective change management ensured that all employees were on board and understood the positive impacts of the new system .
Monitoring and evaluation : Regular monitoring of NetSuite performance to identify and resolve any issues or bottlenecks , followed by regular evaluations of NetSuite performance and related business processes to identify areas for improvement and optimization . Continuous improvement practices were key to maintaining high performance and adapting to any new challenges .
By following these guidelines , Kavak ’ s IT team positioned itself well to successfully implement NetSuite and support the company ’ s digital transformation , ensuring sustainable growth and operational excellence .
How did you sell the wider Kavak organization on the advantages of adopting NetSuite ?
The process of analysis , persuasion and decisionmaking began with a strategic approach highlighting the tangible and intangible benefits that ERP solutions could bring to Kavak . We started by conducting a detailed analysis of financial processes , seeking to identify areas facing challenges such as timeconsuming manual processes , lack of real-time visibility into operations , or difficulties in resource management . Next , we presented the tangible benefits that NetSuite would provide in pursuit of operational efficiency , data-driven decision-making and scalability . This analysis was essential to align our objectives and ensure that we were on the right path .
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