INDUSTRY WATCH
About FEMSA ’ s Proximity Division
Through FEMSA ’ s Proximity & Health Division , the company operates OXXO – pitched as the largest small-format proximity store operator in the Americas with over 22,800 stores in five countries , including Mexico , Colombia , Chile , Peru and Brazil . health platforms in Latin America , which includes drugstores under the brand name Cruz Verde in Chile and Colombia , YZA in Mexico and Fybeca and Sana Sana in Ecuador , – among other health related operations across these countries .
OXXO , with an HQ in Monterray , Mexico , is the largest chain of convenience stores in Latin America .
FEMSA ’ s Proximity Division creates economic and social value in the countries where it has presence .
It also operates in the US and parts of Europe .
FEMSA participates in the fuels industry through OXXO Gas , a leading service station operator with over 570 fuel and service stations in Mexico ; and operates FEMSA Salud , one of the largest
Through its business units , FEMSA ’ s Proximity Division serves more than 13 million consumers every day and has more than 160,000 employees , promoting inclusion , diversity and sustainability practices in its teams to operate in harmony with the environment , community and value chain .
In this sense , when a customer requests a cash withdrawal at the cashier with or without a card , remittances or any other type of withdrawal service , the service can be guaranteed .
“ This marks the beginning of a transformation project that will accelerate financial inclusion in Mexico and help streamline the functions of our store employees , through the implementation of technology and digital innovation , we will continue to meet the needs of our customers and simplify their lives ,” said Mónica de Martino , Cash Management Leader at OXXO .
Joe Gnorski , President of Glory Global Solutions , Americas , said : “ We have the experience , the knowledge and the tools , but we also have the passion to help OXXO transform its business and make its vision of strengthening financial inclusion for its customers a reality .”
This is how OXXO will continue to strengthen its strategic alliances to promote financial inclusion in the country , contributing to its economic growth and development and to the social well-being of Mexicans by offering them innovative solutions . p
62 INTELLIGENTCIO LATAM www . intelligentcio . com