INTELLIGENT BRANDS // Mobile Technology

Rodrigo Mena , Country Manager , SUMA Móvil , on MVNOs personalizing their offer by targeting communities .

Driven by the deployment of 5G , mobile data traffic expanded 27.4 % compared to the same half of 2022 , according to Bnamericas .

Faced with this scenario , more and more companies are seeing a business opportunity in having their own mobile operator adapted to a specific community . A specific market niche in which telephony would have a lot to contribute and would allow it to respond more attentively and effectively to its followers .

At SUMA Móvil we help companies and communities to launch their own telephony brand on the market . We take care of the operational , technical and regulatory part and create personalized offers providing them with an additional layer of value on top of the service of traditional telcos , a feeling of belonging .

With this statement , it is not unreasonable to think that your university and even your soccer team have a mobile operator that adapts to the specific needs of that community . The inclusion of telephony in a company ’ s portfolio of services is a real opportunity for a company , institution or community , which has a subscriber base of at least 5,000 , whatever its business , and wants to add a new line of income and also build customer or associate loyalty . A key piece to be able to compete and gain market share by offering value .

If we think of a university , for example , having its own mobile operator can help it meet the specific needs of the young people who study there . Those who subscribe will have the same calling , messaging and browsing services offered in the market with a layer of value for belonging . From a platform of exclusive content , special promotions , an application that allows community members to connect and share whatever they want . p

The sales strategy with these groups has an immense advantage : you know very well who it is aimed at and you can clearly define the added value you will deliver . As it is more accurate , it has a higher and faster level of conversion .

Those brands that want to have brand lovers – when customers become fans , followers , who feel an emotional connection with a particular brand and are extremely loyal to it , according to Inboundcycle – and want to offer their followers a unique experience , are aimed at following this type of strategy that achieves unconditional loyalty to their community .

Creating a mobile operator allows companies to retain their current subscriber base and , in many cases , get to know them , create a new line of income , obtain new customers , multiply the value of their company and , ultimately , be more competitive .

58 INTELLIGENTCIO LATAM www . intelligentcio . com