Intelligent CIO LATAM Issue 37 | Page 37

FEATURE : NETWORK SECURITY serious risks to businesses . Our idea here is to list some ways malicious actors can exploit this type of online fraud :

• Fraudulent content : One of the most immediate threats of deepfakes is their potential use in creating fraudulent content . Malicious actors can impersonate individuals in videos , making it seem like they are saying or doing things they never did . On a personal or business level this can be used to spread false information and damage the reputations of people and brands .