INDUSTRY WATCH
Popmenu and AI
Ranked amongst the fastest-growing companies on the 2023 Deloitte Technology Fast 500 , Popmenu attributes growth to its leadership in bringing AI solutions and automation to restaurants .
For years , Popmenu has integrated AI into its product suite , which includes everything from interactive menus and online ordering to digital marketing and AI phone answering .
Popmenu built its platform to make digital hospitality easier and more financially rewarding for restaurants – and make dining experiences better for their guests
AI tech is pitched as an important part of this equation in helping restaurants to automatically connect with guests in a more personalized way and gain much-needed efficiencies in the face of rising consumer demand and labor costs .
As a leader in restaurant technology , Popmenu pitches itself as on a mission to make profitable growth easy for all restaurants . Digital marketing , online ordering and on-premise technologies headline a powerful product suite infused with AI , automation and deep data on guest preferences .
The company consolidates tools needed to engage guests , serving as a digital control center for more than 10,000 independent restaurants and hospitality groups .
ROI Overviews
Why it ’ s needed : Nearly half ( 47 %) of restaurant operators wish they had more time to track business results and strategize on how to grow ; 57 % are interested in using AI to analyze business performance .
How it helps : Popmenu is expanding its ROI dashboards , which track marketing , online ordering , website and answering performance . With the help of automation , Popmenu is providing a more holistic view of business performance and incorporating revenue impact from website clicks such as someone leaving the restaurant ’ s website to make a reservation or place an order on a third-party site .
This arms operators with more in-depth information to easily identify which marketing activities are working , or not working , and plan their next move . p
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