INTELLIGENT BRANDS // Mobile Technology

Vrio companies DIRECTV Latin America and Sky Brasil will use Amazon ’ s satellite broadband network to make internet connectivity available for unserved and underserved communities .

Vrio Corporation is the parent company of DIRECTV Latin America and Sky Brasil and the agreement will bring new affordable , highspeed internet connectivity options to an area with a total population of approximately 383 million people – including approximately 200 million people the World Bank estimates are still not connected to the internet . digital divide for our future generations – our commitment translates into action . Providing internet access across the region ensures the development of communities ; and that is a commitment for our company .”

Panos Panay , Amazon ’ s senior Vice President for Devices and Services , said : “ There are hundreds of millions of households around the world that don ’ t have access to reliable broadband internet , which means they can ’ t take part in things that we can take for granted , like being able to learn online , run a business online , shop , or enjoy streaming entertainment . Working with Vrio to bring affordable access to broadband means we can enable so many more people to create , connect and learn in new ways .”

Rajeev Badyal , Vice President of Technology and Head of Project Kuiper at Amazon , said : “ Project Kuiper ’ s mission is to deliver fast , affordable broadband to areas that have traditionally been difficult to reach .

“ Our network has the capacity and flexibility to serve tens of millions of customers around the world , and this distribution agreement with Vrio is part of our commitment to working with regional providers who share that vision .”

Project Kuiper recently tested two prototype satellites as part of its successful Protoflight mission . It expects to begin deploying its satellite constellation in the coming months and to start service demonstrations with Vrio and other select customers later this year . p

DIRECTV and Sky will use the Kuiper network to bring the benefits of fast and reliable internet to areas that would otherwise be both challenging and prohibitively expensive to serve .

With Project Kuiper , the companies will offer nationwide coverage in each country – something that is not practical with traditional connectivity options .

Darío Werthein , President , Vrio Corp ., said : “ This collaboration is in line with our strategy of extending our services throughout South America and continues to define us as a regional leader in information , digital entertainment , connectivity and innovation promotion .

“ We are concerned with bridging the technology gap and even more so the

58 INTELLIGENTCIO LATAM www . intelligentcio . com