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The power of behavioral science in cyber security

There is no way of denying it : Information security is one of the most pressing challenges organizations face these days . Not only have cyberattacks become more common – they are also more sophisticated than ever , as many criminals have understood the power of social engineering – making their attacks tricky to detect and even trickier to avert .

As such , the social engineering tactics used by at tackers to emotionally manipulate their victims are strongly connected to human behavioral patterns . And so must the respective security measures designed to protect organizations from these attacks . The dynamic changes in the threat landscape have urged many security professionals to rethink their protection strategies and move from mere technical measures toward a more holistic , human-centered approach to cyber security . As part of this paradigm shift , behavioral change has become a key term – if not the key term – that organizations now focus on to build a strong security culture . A culture engaging employees to reflect on their behavior and build secure routines gives cybercriminals less of a chance to do harm .

Understanding the behavior of both attackers and users , and how successful certain measures are in changing user behavior , therefore gives organizations the opportunity to anticipate attacks and neutralize them early on . Clear and meaningful behavioral metrics not only help decision makers understand how employees react to different types of threats , but also to determine whether a specific type of training works for them . p

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