COUNTRY FOCUS COUNTRY : COLUMBIA FOCUS :
% of customer a expect to invest er experience
Against this backdrop , 61 % of these professionals anticipate an increase in the volume of cases next year , expressing concern about implementing more effective data integration strategies .
On the other hand , in the country 78 % of customer service areas plan to increase their investment in integrated and accessible data .
Likewise , a significant 81 % of professionals in the sector affirm that better access to data from other teams would have a substantial improvement in the support they can offer . to do with intelligent customer-facing assistants , which provide personalized and efficient attention , improving the user experience .
In addition , this technology allows the automatic generation of summaries and reports , streamlining processes and facilitating data-based decision making .
Likewise , in second place is the generation of automated summaries and reports , while in third place , the field of content creation , AI is used to generate knowledge articles that contribute to the dissemination and democratization of information .
According to the report , the main use cases of AI in the organizations surveyed in Colombia have
Regarding the panorama of the implementation of AI in customer service areas in Colombia , it can be said that :
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