NEWS
Lecran Tecnologia and Xilica reach distribution agreement for Brazil
Working alongside allied partners such as Sennheiser and Barco , Xilica products pitch the complete room solution for conference spaces , classrooms and government applications .
“ As demand increases in the corporate , education , and government sectors for easy-to-deploy , IT-centric audio solutions that go beyond the standard , we are pleased to have Lecran Technology as a partner ,” said James Knight , CEO , Xilica .
Xilica has announced a unique distribution agreement with Lecran Tecnologia for Brazil .
The new partnership is a response from Xilica to the high demand for its solutions in its core markets and the deepening of relationships with resellers throughout the Latin American region .
With a range of IT-centric audio solutions for collaboration space , Xilica ’ s portfolio of digital signal processors , network endpoints , user interfaces and speakers offer distributors the ability to deploy end-toend installed audio systems using category cable , PoE and standard network infrastructure – with little to no proprietary configuration .
“ The combination of its strong distributor network and channel relationships with Xilica ’ s product portfolio and strategic alliances , offers a compelling value proposition .”
Marcel Briant , Managing Director , Lecran Technology , said : “ At Lecran , our commitment is to partner with the highest quality brands in their class . Xilica perfectly embodies this essence , bringing extensive audio processing expertise to our portfolio .
“ Lecran strives to provide its customers with an unmatched experience and support . We highly value Xilica ’ s approach to service and maintenance , which aligns perfectly with our dedication to exceptional after-sales support .”
Globant and GUT launch commercial that mocks ‘ meaningless ’ technology services
Globant has launched a new commercial titled Taste ID .
The video is the latest instalment in Globant ’ s Stuck in Consultancy saga , a campaign created by award-winning global agency GUT – which was recently incorporated by Globant .
In the new commercial , Globant tackles a common notion head-on : the perception that IT organizations often forget about users and the real business when thinking about development for their customers .
With a tongue-in-cheek and humorous twist , the video depicts a tech company showcasing its latest innovation Taste ID – a feature that makes the dubious claim of being able to identify what a person wants to eat based on licking their mobile screen .
As the presenters demonstrate this unappetizing offer to a group of incredulous executives , the film declares ‘ no more mindless technology ’ while delivering a strong brand statement about the need to apply them to real business transformations .
“ As part of the ‘ Stuck in Consultancy ’ saga , this new commercial emphasizes Globant ’ s continued commitment to challenging traditional norms , making us the ideal partner who dares to create digital solutions for our clients ,” said Wanda Weigert , Chief Brand Officer , Globant .
Matías Lafalla , Chief Creative Officer , GUT , said : “ This campaign addresses one of the most critical topics in the technology industry : putting the consumer or user at the center when creating digital solutions .
“ To tell this narrative , we chose to maintain the humorous and ironic tone that has already become a signature of this saga .”
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