INTELLIGENT BRANDS // Enterprise Security
Data governance in agribusiness
Bárbara Fraga , Consultant and AI strategist , A3Data , says data security is a critical concern in agribusiness – given the value of data and the growing threat of cyberattacks
Brazilian agribusiness plays a key role in the country ’ s economy , representing about 24.1 % of the Gross Domestic Product ( GDP ) in the third quarter of 2023 , according to a survey by the Center for Advanced Studies in Applied Economics ( Cepea ) of the College of Agriculture ( Esalq ) of USP – in partnership with the Confederation of Agriculture and Livestock of Brazil ( CNA ).
To maintain its position as one of the world ’ s largest food exporters , the sector is investing significantly in technology and modernization of agricultural production , generating high amounts of data .
With the effective management of this information essential in optimizing production , there is a growing adoption of data governance .
According to the survey conducted by IBGC ( Brazilian Institute of Corporate Governance ) and KPMG , corporate governance in agribusiness is a given to ensure business continuity – the main aspects highlighted involve the succession plan and the formalization of roles in organizations .
Within this parameter , data governance plays a critical role in the sector , setting standards and procedures to ensure the rational use of the company ’ s assets .
This helps to remove emotional components from management and establish clear rules – promoting transparency and efficiency in the business .
In addition , one of the characteristics of agribusiness is the diversity of information on crops , weather conditions , soils and even financial data , which requires a flexible and adaptable data governance approach to deal with this scenario .
In this way , modern agriculture increasingly relies on real-time data collection and monitoring , through sensors , drones and various other IoT systems .
However , keeping these devices operational and ensuring the quality and security of the data collected pose significant challenges .
Disruption in real-time information collection , for example , can impact production efficiency and decision-making .
Bárbara Fraga , consultant and AI strategist , A3Data
As such , the protection of sensitive information , such as crop data and business strategies , as well as the implementation of robust and up-to-date security practices , are critical to the sustainability of operations and to mitigate risks .
In this context , data governance in agribusiness is a fundamental step in the modernization and sustainability of the sector .
As a result , resistance to professionalization is diminishing as companies recognize the need to maintain global competitiveness , since these measures help ensure business continuity and allow for more efficient and sustainable management within a scenario that increasingly registers an increase in global demand for food .
Ultimately , the challenges in the industry require investment in technology , staff training , regulatory compliance and a strategic approach to data management .
Another point where governance is essential is data security .
This is a critical concern in agribusiness , given the value of data and the growing threat of cyberattacks .
As agribusiness evolves , data governance plays a key role in maximizing food production and managing resources efficiently , sustainably and profitably – thereby ensuring an essential role in the global economy and humanity ’ s food security . p
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