FEATURE : DATA CENTRES
Top : Adriana Rivera Cerecedo , Executive
Director of the Mexican Association of Data centers ( MEXDC ).
Middle : Rosalinda Pérez , VideoManager for DataCenters , Vertiv LATAM .
Bottom : Heidy Bauer , Director of Cloud and Data center Services ,
SONDA Chile .
that determined who would be part of them , but professional capacity and these advantages we women bring to this market and that give us a differential .
“ It ’ s not all inequality in the bad sense , there are things we should take advantage of . It ’ s very nice to see a woman in the commercial area in an industry with so many men ,” she said .
This March , Pérez celebrates her first year at Vertiv , which was also a great challenge .
For this reason , she invites women who are still deciding what they will study and where they will apply for a job , to consider the data center industry as a market that is not only the present , but also the future , since it remains in constant evolution with technological trends such as AI , IoT and 5G .
From Data to Cloud
With 30 years working in technology services companies , Heidy Bauer , Director of Cloud and Data Center Services , SONDA Chile , still wonders how she got into this industry – she originally preferred to be surrounded by numbers , algorithms and algebra .
Bauer graduated in mathematics and computing , but in a short time she arrived in IT services and never left the issue of technological outsourcing and , consequently , spending a large part of her day involved with data centers .
After a few years in account management positions related to data systems and IT services , she ended up leading the unit dedicated to technology outsourcing at SONDA .
WITH SO MANY YEARS OF EXPERIENCE , BAUER HAS WITNESSED FIRSTHAND THE TRANSFORMATIVE IMPACT WOMEN CAN HAVE ON THE DATA CENTER INDUSTRY .
With so many years of experience , Bauer has witnessed firsthand the transformative impact women can have on the data center industry .
“ I am absolutely convinced that we are the architects of our destiny . So , we shouldn ’ t underestimate our capacity and we shouldn ’ t create barriers where there aren ’ t any .
“ We often have this prejudice ourselves and I have the conviction that we need to start from the assumption that we are all on a level playing field ,” she said .
In an ever-evolving environment like data centers , Bauer considers diversity to equate to innovation , and that ’ s one of the key benefits of having more women in the industry . p
48 INTELLIGENTCIO LATAM www . intelligentcio . com