NEWS
SAP and Mercado Libre team up to explore new use cases with Gen AI impact our innovation map ,” said Alejandro Bonsignore , Finance & System Senior Manager , Mercado Libre and President of ASUG Argentina .
Among the options that are already being analyzed , some initiatives stand out to understand and anticipate financial scenarios , increase productivity in audit processes or improve the employee experience in areas such as career development and recruitment .
SAP and Mercado Libre have signed a collaboration to accelerate the exploration of use cases that drive Gen AI .
The agreement means Mercado Libre will use the SAP Business Technology Platform ( BTP ) on top of the SAP solutions it already has in place as the preferred digital platform for its integration , extension and innovation plans .
In this way , Mercado Libre becomes a strategic partner in the concrete implementation of this emerging technology .
“ We are very excited about this true coinnovation project , in which we take a step beyond the technology partner model to design a joint plan to explore how Gen AI can analyze our enormous volume of data and
“ Mercado Libre ’ s business is the perfect scenario for us to maximize the value of AI and thoroughly understand its impact on industries and take it to the next level ,” said Matheus Souza , Chief Innovation Officer of SAP Latin America and the Caribbean . “ It is an ad hoc job , in which the main value of what the technology provides will be linked to what the business asks for at all times .”
LATAM consumers leapfrog other global regions in embracing e-commerce channels
LATAM consumers purchase from e-commerce platforms more frequently than those in North America , Europe and Asia , a new survey from Chubb shows .
“ Latin America ’ s fast-paced online shopping reveals a savvy digital consumer ,” said Gabriel Lazaro , Executive Vice President and Head of Digital for Chubb ’ s international general insurance business .
“ This has been driven by mobile and social media leapfrog behaviors during the last decade . The emerging middle-class consumer has access , thanks to e-commerce platforms , to a wider and broader range of services than through traditional channels .”
Overall , LATAM consumers are the most frequent users of online stores among the regions surveyed .
One in four ( 25 %) of LATAM respondents shop online several times a week – twice the rate of consumers in other parts of the world .
In addition , nearly three-quarters ( 74 %) visit and purchase from e-commerce platforms at least several times a month compared to 62 % of North American , 59 % of European and 56 % of Asian respondents .
Other key findings from the global survey include :
• Nothing about e-commerce is more important to consumers than payment security .
• Heightened trust in social media marketplaces is not limited to Gen Z or women .
• Consumers say having insurance would increase their confidence in making online purchase – but they are sensitive to price .
The survey showed one area where consumers and e-sellers are aligned : they both want a more secure end-to-end shopping experience .
8 INTELLIGENTCIO LATAM www . intelligentcio . com