IN ADDITION TO A PROJECT THAT FAVORS MOBILITY AND SUSTAINABILITY , OUR OBJECTIVE IS TO CREATE A PERCEPTION OF VALUE FOR BRAZIL , JUST AS WE SHOULD ALWAYS BE PERCEIVED .
INDUSTRY WATCH
IN ADDITION TO A PROJECT THAT FAVORS MOBILITY AND SUSTAINABILITY , OUR OBJECTIVE IS TO CREATE A PERCEPTION OF VALUE FOR BRAZIL , JUST AS WE SHOULD ALWAYS BE PERCEIVED .
Entrepreneur Flávio Figueiredo Assis says he ’ s ready to make history by launching the first originally Brazilian electric car .
More than contributing to changing the energy matrix and positively impacting the environment , his mission is to change the image of Brazil to the world – taking inspiration from Elon Musk , with whom he says he shares a similar story .
The company also plans to launch an urban version with a popular price , the LECAR POP , with an estimated price of US $ 20,000 , 250km per charge and capacity for five passengers .
Capital is 100 % owned , but the expectation is to carry out an IPO by 2025 .
The planned investment is US $ 3 billion .
Assis is the founder of LECAR – billed as Brazil ’ s first electric car manufacturer and production of Lecar Model 459 production of the car begins this year .
With a degree in Law and Accounting , Assis founded Lecard , a food card administrator that reached an annual turnover of US $ 1 billion , supplying to public bodies and private companies .
In 2022 , he sold the company with the intention of creating , LECAR .
“ In addition to a project that favors mobility and sustainability , our objective is to create a perception of value for Brazil , just as we should always be perceived ,” said Assis .
“ We are the 9th economy in the world , passionate about cars and Formula 1 . We have Ayrton Senna , Nelson Piquet and Emerson Fittipaldi , F1 champions , as our idols and nevertheless we never had a national car manufacturer . Let ’ s change the course of history ,” he said .
The company ’ s mission is to redefine Brazil ’ s presence on the global automotive scene through non-polluting vehicles that meet the demands of authorities and consumers .
Currently , the team has 30 engineers , many of them with experience at companies such as Ford , Toyota and Nissan .
Before this occurs , the car will go to England , where it will undergo a series of approvals at LATIN NCAP , with impact , aerodynamic and safety simulator assessments .
The expectation is that the first vehicles will be manufactured in December 2024 . By 2025 , the goal is to produce 300 vehicles per month – with revenues of US $ 200 million .
The factory is being set up in the southern region of the country , with 65 % of the parts being national and 35 % imported .
The LECAR 459 , the company ’ s first vehicle , will have batteries from the company Winston Battery , which also supplies to Volkswagen and Hyundai .
Consumer price will be US $ 55,000 , with a range of 400km per charge .
In five years , LECAR intends to produce 50,000 cars annually , with US $ 15 billion in revenue .
The company also intends to create a subscription plan , changing the culture of ownership to one of access and sharing – the most sustainable ways of using cars .
The base subscription for the 36-month lease plan will be offered for approximately 3 % of the sales price for a monthly mileage of 1,000 km .
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