INTELLIGENT BRANDS // Mobile Technology
Personal Argentina achieves a LATAM first
Award salutes connection speed of 36.59 megabytes .
For the fifth consecutive year , Personal Argentina has been recognised by Ookla as having the fastest mobile Internet network in the country .
Roberto Nobile , CEO of Telecom Argentina , said : “ The widespread adoption of 4G technology has completely transformed digitalization in Argentina . Mobile Internet accompanies our daily lives in cities , but also in the countryside , and in towns far from urban centers . It boosts regional economies , is a factor of social inclusion and the great catalyst for essential services in people ’ s lives .
Personal Argentina – Telecom Argentina ’ s fixed and mobile connectivity services company – is now the first operator in Latin America to obtain this distinction .
The award was presented by Ookla at the Mobile World Congress 2024 in Barcelona to recognise a connection speed of 36.59 megabytes .
Personal is present throughout the country with 4G coverage in 98 % of the population , while 95 % of traffic is carried over this network .
Personal says this shows the preference of customers not only to always be connected , but that speed is more than important in their experience of the service .
We are proud to receive this distinction from Ookla as it confirms our evolution towards the digital world – which is the world of customers .”
With an investment plan in infrastructure , systems and services in the order of US $ 6,000 million in the last 6 years , Telecom has managed to evolve from a traditional telco to a tech-co – with a digital business strategy that allows it to expand the regional footprint .
In addition , Personal continues to carry out the greatest transformation of its network infrastructure , both mobile and fixed , introducing new access technologies that allow higher speeds and also contributing to optimizing the quality of service in terms of stability and availability , which significantly improves the user experience in their Internet connection both inside and outside the home .
The 4.5G ( 4G +) network is already active on 100 % of the network .
Since 2021 , the company began deploying 5G infrastructure .
Personal has already put into operation the first 100 full 5G sites using the spectrum recently tendered through public procurement , in different cities of the country .
In this way , Personal continues to drive the evolution of the industry to offer Argentines the latest technology in mobile connectivity .
“ We continue to strengthen the infrastructure of fixed and mobile networks with a solid investment plan to connect the entire country .
“ We reinforce our leadership with services that exploit the best of connectivity : Personal Pay , the e-wallet driver of financial inclusion ; Flow , the entertainment platform with immediate availability of music , movies , videos , live TV from any smartphone and Telecom technological solutions that accompany companies and governments in their own digital evolution ,” said Nobile .
“ The quality , coverage and capacity of our networks is the differential that confirms to us , once again , that the path chosen is the right one .” p
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