CIO OPINION diversity can have on the profitability and sustainability of companies in the region .
 Investing in diversity and inclusion yields financial gains and fosters an innovative organizational culture . Companies in Latin America are embracing diversity as a strategic business move , recognizing its capacity to drive innovation , enhance decision-making and cultivate a more productive work atmosphere .
 In Latin America , specifically , investment in diversity has proven to be an even more advantageous strategy .
 By harnessing the varied experiences , perspectives , and skills of diverse individuals , companies can effectively address complex challenges and cater to a broader customer demographic . collaborative teams , higher talent retention and better financial performance .
 A clear example is Natura , a Brazilian cosmetics company , which saw a 16 % increase in innovation and a 24 % improvement in employee satisfaction due to these initiatives .
 Similarly , Mercado Livre , the leading Argentine e-commerce platform in the region , has implemented diversity and inclusion policies , resulting in more
 A notable example was a 35 % increase in talent retention in areas where their diversity policies were effectively implemented .
 These examples demonstrate how investment in diversity not only strengthens companies ’ competitiveness but also contributes to their sustainability in the global market . p www . intelligentcio . com INTELLIGENTCIO LATAM INTELLIGENTCIO LATAM 41