André Abreu , CEO and co-founder of BossaBox , which has just been listed among the most promising companies in the innovation ecosystem by 100 Startups to Watch 2023 , and is a reference in the squads-as-a-service model in Brazil : “ Today , we see a wide range of tools that help us perform our work ( Work Tech ), hire and

Thiago Brandão , Forbes Under 30 , CEO and co-founder of Cuponeria , a startup invested in by Google , Bradesco and ACE , which creates solutions to help companies retain their customers : “ I see that in 2024 , Artificial Intelligence will be increasingly used in the personalization of offers and customer loyalty experiences , based on the individual behavior of each person , as we do here at Cuponeria , where we believe that advanced personalization and predictive intelligence are consolidating as essential tools for companies to retain their customers . Advanced algorithms analyze past interactions , preferences , and buying patterns to offer highly personalized promotions to consumers . In addition , AI systems are becoming more proficient at anticipating the needs and desires of customers , allowing companies to offer personalized rewards even before they are explicitly requested .”

Marcelo Peixoto , CEO of Minds Digital , a pioneering Voice IDTech company in voice biometrics in Brazil , which has already prevented more than R $ 60 million in fraud : “ In addition to high investments in Artificial Intelligence , we expect greater automation of processes in 2024 , fostering new experiences in journeys . Another pillar that gains strength is also investment in cybersecurity for data and digital identity protection , avoiding sophisticated attacks and information theft by fraudsters and hackers .”