INTELLIGENT BRANDS // Enterprise Security

New program streamlines tiering structure , with transparent pricing , cumulative discounts and elevated deal registration incentives for valued partners .

According to Canalys , cybersecurity spending hit US $ 19 billion recently , reflecting the increasing need for collaborative security solutions and a unified cybersecurity platform providing protection from edge to network to cloud and beyond .

Organisations worldwide are increasingly turning to the channel for guidance not only on their cybersecurity solutions , but also for regulations and building cyber resilience . Channel partners are well positioned to effectively communicate the value of cybersecurity solutions , while addressing specific needs and concerns regarding existing and future threats .

With a partner dedicated business model , Check Point ’ s new Partner Program strengthens the company ’ s commitment to partners while maximising opportunities for joint growth .

The program strengthens Check Point ’ s partnership engagement and encourages partners to develop specialised expertise , adding more value to their services . It also provides easier access to essential tools and resources , improving operational efficiency for partners . meet diverse cybersecurity challenges . It features a range of enhancements including :

• Simplification and tier progression : New , consolidated tiering model to help increase participation across all levels .

• New pricing Model : Customer-focused pricing framework – predictable , market-aligned and featuring a significant discount structure .

• Free Certification : Free certifications to meet partner-level compliance . Introducing customized tracks based on how the partner goes to market .

• Specialization : Additional training and certification to unlock additional benefits associated with specialization

• App relaunch : New and improved app providing access to training and enablement , subject matter experts and instantaneous deal registrations .

Stephen Donaldson , Security Team Lead , Atturra Managed Services , said : “ Check Point ’ s revamped 2024 next generation partner program signifies a significant shift in structure and approach , implementing substantial changes to enhance support for partners , including an improved , predictable , and stackable discounting model , as well as offering ‘ paid-for training ’ and certifications .

“ Specialisations in product areas ( network , cloud , endpoint ) further enhance the discounting and training offering . Partners now have the flexibility to tailor their expertise to specific areas and marketed solutions , allowing them to stack additional discounts and deliver specialised outcomes for customers utilising the Check Point product ecosystem .” p

Francisco Criado , Check Point ’ s VP of Global Partner Ecosystem Organisation , said : “ We are launching a new , partner program to help our partners accelerate their efforts in providing the best cybersecurity .”

The enhanced Partner Program is strategically aligned with Check Point ’ s comprehensive platform , focusing on its end-to-end AIpowered , cloud-delivered security . This program enables partners to effectively cross-sell and up-sell advanced security solutions from Check Point ’ s comprehensive portfolio , covering a broad spectrum of attack surfaces , addressing needs in SASE , email security , cloud environments , SD-WAN and mobile security .

The program ’ s upgrades are geared toward leveraging these cutting-edge technologies , ensuring partners are equipped to

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