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Spotify explores using Google Cloud ’ s AI tools to improve critical aspects of the Spotify platform .

Google Cloud has been Spotify ’ s preferred cloud provider since 2016 and today the platform serves more than 574 million monthly active users .

This new chapter will see Spotify exploring using Google Cloud ’ s AI tools to improve critical aspects of the Spotify platform , including :

Machine learning is the foundation for its ability to deliver personalized recommendations through bespoke playlists for listeners .

“ We ’ re excited to continue building on the strong and trusted foundation we have established with Google Cloud ,” said Gustav Söderström – Co-President , CPO and CTO , Spotify .

“ The evolution of our technology has been matched by Google Cloud ’ s commitment to building the best possible platform for our products to run on and driving further innovation with the emerging capabilities of generative AI .”

“ Through this expanded partnership , Google Cloud ’ s AI tools are helping Spotify to elevate the listening experience for its customers ,” said Thomas Kurian , CEO , Google Cloud .

• Content discovery : Spotify is exploring large language models ( LLMs ) to better understand the breadth of its content library and augment the metadata used to present this content to users every day .

• Personalized recommendations : Spotify is also looking into ways to enhance the listening experience by using LLMs to understand the patterns behind users ’ favorite spoken content , such as podcasts and audiobooks , to present new and interesting recommendations .

• Safe listening : Spotify is also exploring the use of LLMs to provide a safer listening experience and identify potentially harmful content .

Spotify has long understood the potential of AI and has been investing in the technology for years , including its homegrown ML Platform on Google Cloud .

“ Spotify also recognizes the potential AI can have across their business , and together , we will continue to deliver innovative technologies that benefit their business .”

In addition to the potential of AI / LLMs , Spotify and Google Cloud are continuing to deepen their strong engineering to engineering collaboration to scale and grow Spotify ’ s core features and backend platform .

Spotify is also continuing to leverage Google Cloud ’ s data capabilities that have driven a wide array of successful campaigns and provide creators with valuable insights and analytics to help them succeed on the platform .

“ The collaboration and co-innovation between Spotify and Google Cloud pushes the boundaries of what both platforms can do ,” said Tyson Singer , Vice President , Technology and Platform , Spotify . “ The sheer scale at which we are able to run backend services and process data , in addition to the cost savings we have been able to achieve are crucial to the success of our business .”

Beyond being an audio streaming company , Spotify is well known in the developer community as the author of Backstage , an opensource framework for building developer portals used by over 2,000 companies worldwide .

Backstage is pitched as removing everyday complexities developers face and Spotify is exploring using Google Cloud ’ s AI capabilities to further simplify actions that slow developers down . p

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