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Shifting megatrends see emergence of Generative AI as driving force in travel
SITA explores the shifting trends to update its innovation outlook for the next decade .
With the arrival of Generative AI in 2023 , the technology has surged to the top of airport and airline agendas , with 97 % of airlines planning a program to develop the technology .
This has taken the limelight away from the Metaverse , which was the focus for 2022 .
Similarly , Urban Air Mobility has seen surging interest from airlines and airports , with the first flights due to take off in 2024 .
As a result , investment in the space across all stakeholders ( including OEM , infrastructure and systems ) is projected to accelerate from $ 5 billion in 2022 to $ 28 billion in 2030 .
These were some key findings of SITA ’ s updated Meet the Megatrends report , highlighting the industry ’ s rapidly changing innovation landscape .
The report examines 12 emerging technological , societal , traveler , and economic trends that will significantly morph the travel landscape by 2033 .
While some megatrends identified in 2022 have witnessed rapid growth in the last 12 months , others also continued to develop , including Digital Travel , with the emergence of digital identities .
According to SITA ’ s 2023 Air Transport IT Insights , by the end of 2026 , 82 % of airlines will use biometricenabled digital identity technologies for aircraft boarding , a further 67 % confirmed using touchless and 50 % single token .
2023 ’ s meteoric rise of generative AI
New data from SITA ’ s 2023 IT Insights shows that 86 % of airlines are collaborating with innovation partners to make advancements in AI , Machine Learning and computer vision – 39 % of these have already been implemented , while another 47 % confirmed plans by the end of 2026 .
Only 3 % of airlines stated having no plans to invest in AI technologies .
In comparison , 97 % confirmed major programs and R & D .
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