NEWS
Banco Bmg deploys voice biometrics via WhatsApp
Banco Bmg in Brazil has implemented voice biometrics via WhatsApp for the security of its customers .
With the help of Minds Digital , the Voice IDtech pioneer , the bank now offers more convenience and security to its customers .
According to the bank , 93 % of registered customers are already authenticating by voice and being served faster , generating convenience for the user and a secure experience .
“ Banco Bmg customers can now enjoy fluid and secure biometric authentication when using the popular messaging app to check balances , with automated service provided by Blip , a smart conversation platform ,” said Vinícius Ferrari , Customer Experience Coordinator , Bmg .
“ We want to foster an era of safer , more efficient and end-customercentric banking interactions . Our idea is that , with the help of Minds Digital , we will be able to enhance the service via WhatsApp , aiming to bring more security to our users with the use of voice biometrics .”
Marcelo Peixoto , CEO of Minds Digital , said : “ Every customer ’ s voice becomes the single key to accessing their financial information , thereby reducing the risks associated with fraudulent practices .”
Voice biometric authentication on WhatsApp eliminates the need for complex passwords and codes , providing a more user-friendly and efficient approach to transaction security on the channel .
Defontana reveals key aspects to boost the digitalization of companies in 2024
Defontana , a leading Chilean firm in cloudbased business software , has shared recommendations that will set the course for the digitalization of companies in 2024 .
The company says it will be essential for businesses to join the Digital Transformation , to demonstrate the benefits that it brings that go beyond the modernization of tools and processes . These benefits include improving the operational efficiency of the business , significantly increasing productivity and creating superior customer experiences .
Defontana says in order to acquire these benefits , it will be key for organizations to learn to identify existing tools and digital needs to drive a significant change in administrative management , in this way it will be possible to move towards digitalization . As will following strategic steps such as setting a clear vision , training the team and taking a step-by-step approach to ensure an effective transition to digitalization .
Conversely , adopting technologies that impact business performance is essential , one of these technologies is AI , which has stood out for being an invaluable tool to address repetitive tasks .
“ We recommend SMBs start with applications that have already been designed and refined for a specific purpose . Those that integrate AI will be more competitive in a globalized world . The key is to stay up-to-date on emerging technologies and seek specialized training to make the most of these tools ,” said Rigoberto Caballero , Defontana ’ s Country Manager for Colombia and Peru .
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