Intelligent CIO LATAM Issue 31 | Page 39

CIO OPINION
Colombia is developing new economic sectors , such as technology .
Ivaldo Pereira , General Manager of TOTVS Andina

What are the key technology trends Colombian companies can expect to see in 2024 ?

In the changing world of technology , keeping up with the latest trends is key to success . This not only helps companies be more efficient but also allows them to capitalize on new opportunities .

The economic and IT market trends for the coming year are marked by investments from new sectors favoring innovations such as AI , cloud , data analysis , cybersecurity , in addition to ESG .
The Banking and Financial Entities Association of Colombia forecasts a real economic growth of 2 % in 2024 , driven by a global economic recovery , an increase in foreign investment and the development of new economic sectors . For example , in the first half of 2023 alone , there was the largest amount of foreign direct investment ( FDI ) in the country ’ s history . According to the Balance of Payments records of the
Bank of the Republic , the figure reached US $ 7.519 billion , representing 5.8 % of the GDP in the period .
And for 2024 , it is expected that FDI will continue to grow , but driven by non-traditional sectors , such as the manufacturing industry , trade , technology and agriculture . With this , the projection is that this growth will represent 80.2 % of the external deficit according to the Medium-Term Fiscal Framework recently presented by the government .
Colombia is developing new economic sectors , such as technology , the digital economy and tourism , and these sectors are generating new jobs . E-commerce is also expanding . The digital economy is being promoted by the increasing adoption of digital technologies . And finally , the services sector is creating new jobs in the fields of technology , information and communication . www . intelligentcio . com INTELLIGENTCIO LATAM INTELLIGENTCIO LATAM 39