Intelligent CIO LATAM Issue 31 | Page 30

EDITOR ’ S QUESTION
ALEXANDER GARCIA-TOBAR ,
CEO & CO-FOUNDER , VALIMAIL

In 2024 , the CIO sector is poised to face a landscape significantly shaped by the rise of disinformation , influenced both by global events and advancements in Artificial Intelligence ( AI ).

Marked by the US election , 2024 is expected to accelerate the spread of false narratives , exacerbated
The CIO sector is poised to face a landscape significantly shaped by the rise of disinformation .
by the growing capabilities of AI tools in creating and distributing disinformation . These trends and declining public trust in institutions underscore the critical importance of being able to fully validate sender authentication , especially since email remains a primary communication tool .
The US election year brings vulnerabilities unique to this time period , especially given the explicit warnings that have been made by foreign state actors about their intentions to disrupt or influence the electoral process through information warfare .
The primary attack vectors are expected to be email and social networks , thereby amplifying the need to identify the sender or originator of communications accurately . This will further drive the need for heightened vigilance against targeted information attacks .
Central to the defense against these challenges is the role of email authentication .
As disinformation becomes more and more prevalent , authenticating an email ’ s sender will become essential for maintaining the integrity of digital communications . This necessity will extend to ensuring transparency in content creation , where the verifiability of the source or authorship of information is crucial in mitigating the risks of impersonation and misinformation .
In addition , the sophistication of cyber threats is expected to rise significantly due in large part to the advancement and widespread use of AI and generative AI technologies . These technologies enhance the ability to imitate real human interactions , leading to more realistic phishing attacks and the spread of disinformation .
The dual nature of AI – as a tool for both beneficial and malicious purposes – makes it increasingly challenging to distinguish genuine communications from fraudulent ones .
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