FEATURE : INTERNET OF THINGS
While investment and device numbers are increasing , a failure to emphasise quality is holding the sector back .
Nearly every respondent ( 95 %) said that cost was an important aspect when choosing their connectivity provider .
However , 71 % admitted that cheap commodity SIM and data connectivity providers aren ’ t a good longterm investment , which suggests they may have been impacted in the past .
To Eseye , this highlights the importance that value plays in IoT connectivity decisions .
THAT BUYERS SEEM UNAWARE THAT
CONNECTIVITY PERFORMANCE IS EVEN
AN ISSUE CLEARLY POINTS TO A NEED TO BETTER EDUCATE THE MARKET .
An example of this is that nearly all respondents ( 89 %) agreed that an end-to-end services program that gives them access to IoT services under one roof would be beneficial to their business .
Paul Marshall , Co-Founder and CCO , Eseye , said :
“ It is shocking that businesses are prepared to compromise their goals and risk customer dissatisfaction or product failure because of substandard connectivity .
“ As the survey suggests , IoT connectivity success is about more than just buying SIMs and data . Breadth and depth of global coverage matters – how many cellular networks do you truly have access to ? Is that coverage resilient and reliable enough for your business case ? In order to achieve near 100 % ubiquitous global IoT connectivity , a unique blend of network capabilities , hardware , device optimisation and professional service expertise is required .
“ Buyers may be unaware that their connectivity is subpar as they may not have a suitable benchmark and are engaging in a false economy when cost is their top concern not value . The fact that buyers seem unaware that connectivity performance is even an issue clearly points to a need to better educate the market around what should be acceptable to deliver IoT success .” www . intelligentcio . com INTELLIGENTCIO LATAM 47