Intelligent CIO LATAM Issue 28 | Page 74

SMALL BUSINESSES , PRODUCERS AND MERCHANTS NEED TO STAY ATTUNED TO THE TRENDS OF A WORLD WITHOUT PHYSICAL CARDS AND WITH MORE CONTACTLESS PAYMENTS .
INDUSTRY WATCH
Transactions are encrypted and protected by layers of security , minimizing the risk of fraud or data theft . With the growing popularity of contactless payments , digital media continues to gain ground in Brazilian consumption . By adapting to these changes , entrepreneurs can expand their customer base and increase revenue . In this scenario , consumers also benefit , as technologies can effectively meet their needs .

SMALL BUSINESSES , PRODUCERS AND MERCHANTS NEED TO STAY ATTUNED TO THE TRENDS OF A WORLD WITHOUT PHYSICAL CARDS AND WITH MORE CONTACTLESS PAYMENTS .

Felipe Gomes , Manager of Services and Solutions at Ingenico
Small businesses , producers and merchants need to stay attuned to the trends of a world without physical cards and with more contactless payments and consider adopting SoftPOS as a strategy to stand out in the market , attract more customers and boost the
growth of their businesses . Growth opportunities will arrive more quickly for those who adapt to this new trend , which will grow exponentially . p
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