EDITOR ’ S QUESTION
It is not news that the COVID-19 pandemic has permanently transformed the relationship between companies and people . In this scenario , the consolidation of Digital Transformation , which was previously seen as a future project , was immediately required for organizations to communicate , produce and market their products and services in a digital format .
The pandemic introduced a technological complexity that did not exist in previous times . The advancements and changes in terms of digitization , modernization and innovation must continue .
Therefore , it becomes essential for corporations to modernize their internal and external infrastructures and systems to improve access , experience , communication and the provision of products and services . Certainly , it will be a complex task as we are dealing with a framework that requires the integration of numerous systems into physical or virtualized infrastructures , in proprietary , third-party , or shared environments , as well as the use of multiple platforms .
To undergo this transition and address these demands , organizations can rely on service providers , integrators and consultancies . At this point , the initiative to support and impact companies in their modernization efforts must go beyond a business perspective . In other words , through their technological capabilities , these partners must understand the needs of each sector , stay connected to trends and focus on the transformation of companies and individuals , thus seeking a more developed and engaged society . just a means to achieve objectives . More than a business strategy , we are talking about a change in the quality of life for people . It is also necessary to take into consideration the reality and culture of each organization , including financial situation , geographic location and structural issues – among other aspects .
Market advancements towards digital modernization are evident across all segments , from small businesses to large corporations . We experience the reflection of this evolution in our daily lives , consuming goods and services produced and made available through channels impacted by the technological changes brought by the pandemic . We have progressed , and the trend is to continue evolving on this path of digital heritage to meet the needs of today ’ s citizens , whether as end consumers , employees or in any other role . It is time to reinvent society . p
We have progressed , and the trend is to continue evolving on this path of digital heritage to meet the needs of today ’ s citizens .
A comprehensive set of skills is more than necessary because the technological infrastructure has become
RICARDO SCHEFFER , CEO , SONDA BRAZIL
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