CASE STUDY
Diagnosing the dynamics and culture of a company to create a more collaborative , diverse and productive environment is the foundation of Kultua , a pioneer PeopleTech , a company aimed to solve problems in the Human Resources sector in personalized and in-depth culture diagnostics for companies and their partner consultancies .
Innovations in research application , data collection , analysis and change management in 2022 resulted in a 358 % increase in Kultua revenue compared to 2021 .
This rapid growth indicates that business decisionmakers , CEOs and business owners are increasingly paying attention to change management and understanding the actual culture within their companies . However , there are still gaps to fill .
According to a survey by Tata Consultancy Services , a global IT services company , only 5 % of data investments go to Human Resources ( HR ) and People Analytics , despite being a high priority for 70 % of companies in the Americas .
As a technology enthusiast in business transformation processes , Lívia Brandini , Founder and CEO , Kultua , spoke with Intelligent CIO Latin America about the challenges of PeopleTech in Brazil and explained the sectors that demand greater agility in cultural change processes .
The CEO , with over eight years of experience in project management and consultancy in many industrial services segments of German multinationals , affirmed that the world , mindsets and expectations of work and business have changed .
How did the idea of founding Kultua come about ?
I have a background in mechanical engineering , but I spent a long time in the manufacturing industry working for German multinational companies on the factory floor , focusing on production engineering , process optimization and change management in organizations to increase performance and business results .
From the beginning of my career , I considered myself an agent of organizational transformation and was enthusiastic about digital , cultural and innovative changes .
Throughout my corporate journey , I have seen many issues related to the lack of effective cultural management and clarity about cultural barriers as breaks to change in organizations . With this in mind , I realized that the HR area of companies was still under-
ONLY 5 % OF DATA
INVESTMENTS GO TO HUMAN RESOURCES ( HR ) AND PEOPLE ANALYTICS , DESPITE BEING A HIGH PRIORITY FOR 70 % OF
COMPANIES IN THE AMERICAS .
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