GET TO KNOW possibility of democratizing access to this type of technology in all industry sectors . While a few years ago , we only talked about this advancement in the technology and finance sectors , today , we can implement it in any business and adapt it to each company ’ s needs .
How do you deal with stress and relax outside of the office ?
I enjoy spending time with my family , making plans with my husband and children , and traveling . I try to find time for music , I love playing piano and singing .
If you could go back and change one career decision , what would it be ?
My entire journey has allowed me to learn continuously ; I wouldn ’ t change anything about what I have experienced . I feel very proud of what I have built alongside my work teams and what we have achieved , thanks to collaborative and multidisciplinary work .
What do you currently identify as the top investment areas in your industry ?
There are four areas currently being invested in :
• Openfinance : generating a banking system increasingly interconnected with the external ecosystem and fintech
• Artificial Intelligence : making it accessible to everyone
• Generation of new or alternative means of payment
• Digitalization and access technologies
What are the specific challenges of the region when implementing new technologies in Latin America ?
Capital restrictions , the economic outlook and the situation of capital funds are causing the fintech environment to suffer , with new bets and startups being affected and a complex year projected for the banking industry . Therefore , it is essential to implement new technologies and new alliances between startups and traditional companies so that together they can navigate the challenges and maintain ( and even accelerate ) innovation that comes from new technologies .
What changes have you seen in your job role in the last year and how do you think they will develop in the next 12 months ?
In the past year , innovation has been a strategic priority for ADL Digital Lab . Different launches , developments , alliances and acquisitions have constituted milestones in the Digital Transformation of the country ’ s financial sector , making the digital lab an essential reference in Latin America .
The lab was the orchestrator of the Digital Transformation investment of the largest financial group in Colombia . Last year , working together with the entities of our group , we achieved that 60 % of the group ’ s consumer sales were digital . And perhaps more importantly , we deepened a 360 understanding of the customer , allowing us to anticipate their needs timelier .
Next year , we will focus on an even more significant scaling of the four ecosystems we launched : Carroya – mobility , Metrocuadrado – housing , Seguros ADL , and Matilde – Marketing Tech . With these ecosystems , we seek to transform the way we accompany our clients in the critical moments of their lives .
What advice would you give someone aspiring to a C-level position in your industry ?
A leader should strive to be a good and professional human being . They should have clear goals , be willing to continuously expand their knowledge and be at the forefront of the trends and topics that concern them . But they should not forget that nothing is achieved without a team , so caring for and fostering talent is essential . They should have a passion for what they do and find ways to instill that passion in others . p
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