Intelligent CIO LATAM Issue 21 | Page 53

FEATURE : STORAGE

A data driven retail storage revolution for customer satisfaction

Grupo Comercial Control , a long-established Mexican retailer , has gained greater visibility and control over its fulfilment network with Pure Storage .

With more than 50 years of retail experience , Grupo Comercial Control has seen big changes in the retail industry over customer expectations .

Increasing competition from online retailers that reach shoppers anywhere in the world means it is even more important for the company to attract customers with excellent customer experiences .
Leveraging an intelligent data platform built on Pure Storage , Grupo Comercial Control aims to gain greater visibility and control over its fulfilment network .
This insight helps the company take customer experiences to the next level by making sure that they always find the products they want in stock .
The mission of Grupo Comercial Control is to deliver strong customer satisfaction by exceeding expectations . The IT team is charged with storing , maintaining and efficiently using massive amounts of data to achieve this goal .
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