Intelligent CIO LATAM Issue 21 | Page 26

TRENDING
The number of users who open the app daily also increased from 25 % to 28 %. If added to those who do it ‘ almost every day ’, it is 50 %, a 4 % increase from the previous survey in February of this year .
About Infobip
“ Something that may explain this great adherence to Telegram is the possibility of using ‘ channels ’ – groups controlled by creators for ‘ broadcast ’ communication – a feature that is non-existent in competing apps . However , it is possible to notice that most users search for information , and the user base is more concentrated on individuals , with less penetration by companies ,” explained Fiaschi . p
Infobip is a global communication platform that connects businesses to innovative consumer experiences at scale throughout the customer journey , using each favorite channel . The company has its customer service and chatbot solutions with scalable cloud technologies , as well as working with the leading messaging apps in the market , such as WhatsApp , RCS , SMS and Facebook Messenger .
Although it is not yet the number one choice among Brazilians , a study shows that Telegram continues to grow in the country but at a slower pace than in previous surveys .
It has offices on six continents and strategic partnerships with the largest telecommunications groups , ensuring integration and perfect delivery . Always seeking to innovate , Infobip promotes a philosophy that puts the client ’ s business first . The company is a trusted provider for thousands of customers around the world . They work locally in 190 countries , with more than 600 partner operators , to gain even more knowledge about the messaging markets .
26 INTELLIGENTCIO LATAM www . intelligentcio . com