Intelligent CIO LATAM Issue 20 | Page 55

FEATURE : DIGITAL TRANSFORMATION
In a dynamic , complex and highly demanding environment like the current one , it is strongly recommended , for IT and business leaders , to pay attention to new developments , implementing or incorporating resources that not only optimize the productivity of their companies but also observe the ability of these tools to add value and credibility to their brands .
The focus on ESG can no longer only talk . We have to move forward and evolve . We also have to understand that each organization is at a different stage . Just as it happened in the early days of Digital Transformation , companies move at different paces . While one learns the concept and begins its journey , another may be at a more complex and mature point of the subject journey . What does not change , however , is the fact that technology can help .
One way , for example , is to bring companies closer to startups , bringing what is new in the market to complement or enhance activity . Similarly , it is possible to include solutions that will help show where and how each operation impacts the world and how it can start working for a better planet , whether by maximizing its positive impacts or reducing the consumption of natural resources .
In this process , what is clear is that the first step is the most important . Evolution will not happen in closed

NEW TECHNOLOGIES ARE UNDOUBTEDLY AN INDISPENSABLE DRIVER ,

BRINGING TARGETED INNOVATION AND ACTUAL

CAPACITY TO MEASURE POINTS SUCH AS CARBON

FOOTPRINT , SOCIAL PROMOTION , PRIVACY AND

DATA PROTECTION .

silos , in isolation . The more we work collaboratively , simplifying processes , the better the results of companies in their ESG initiatives and the further the innovations developed in companies will go . What is at stake is the real construction of a more sustainable , profitable and efficient reality . p
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