OVER 80 % OF BRAZILIAN CONSUMERS CONSIDER TECHNOLOGY CRUCIAL IN CREATING MORE SUSTAINABLE PRODUCTS , SERVICES AND COMPANIES .
It is necessary to reverse this perception for several reasons . The first is the image that brands form with their audiences . Another reason to make the ESG agenda a business indicator is that it is increasingly essential for attracting investment .
For example , an EY study indicated that sustainability and management issues drive 99 % of investors in
Brazil , especially concerning meeting targets and problems related to the UN Sustainable Development Goals .
To move forward on this journey , executives and leaders must find ways to put ESG initiatives into practice and , in addition , find ways to measure the impact of their actions . In this scenario , new technologies are undoubtedly an indispensable driver , bringing targeted innovation and actual capacity to measure points such as carbon footprint , social promotion , privacy and data protection .
This process requires companies to be open to being agile and capable of absorbing and adopting trends , as well as creating tools within the main languages and mechanisms of the digital era .
Another fundamental dimension is to put people at the center of strategies , observing what makes every stakeholder live easily , more practical , efficient or simply better . In other words , solutions are necessary to translate speech into practice and actions into certified and truly relevant results for the world .
54 INTELLIGENTCIO LATAM www . intelligentcio . com