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THE POWER OF DEEP TECH : A SOLUTION FOR COMPLEX CHALLENGES AND A TOOL FOR SOCIAL IMPACT
Igor Couto , CEO and Technology Director at 1STi , tells us about the role of deep tech and the advancements of this business in the market .
The world faces some of the biggest challenges in history , such as new diseases , climate change , conflicts between countries , social inequality , poverty and pollution , among many others .
To ease such serious situations , we need the public sector to be more effective in some areas , but the corporate market also has a share of responsibility . That is why , more than ever , it is essential for organizations to use technology as a great ally in solving these challenges and , as a result , bring a positive impact on people ’ s lives , society and the planet .
Despite this latent need , we have observed that many companies do not pay enough attention to this aspect . Market studies indicate that 62.5 % of R & D + I departments in Brazilian companies work differently , making product development or business models not respond to future needs .
Brands must return their attention to the deep tech segment , based on the use of advanced technological tools .
Due to this gap , brands must return their attention to the deep tech segment , based on the use of advanced technological tools to solve problems that afflict the whole planet . In other words , these resources aim to positively impact the lives of human beings , making the world a better place for all of us .
In this business logic , it is possible to deepen what it means to be an organization in the new digital economy to amplify a global range of beneficial effects . Thus , cutting-edge technologies such as 5G , Artificial Intelligence ( AI ), Big Data , Quantum Computing ,
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