Intelligent CIO LATAM Issue 19 | Page 70

INTELLIGENT BRANDS // Mobile Technology

Embratel launches a solution for security against digital fraud

Claro Mobile Identity double-checks users during purchases , financial transactions and access to sites and applications via cell phone , improving the digital journey .

Embratel has announced the launch of Claro Mobile Identity , a specific solution to allow the second factor of authentication , increasing digital security and reducing eventual electronic fraud in financial transactions , as well as in the access to sites and applications through cell phones .

The new tool , aimed at companies in all sectors , including financial , retail and e-commerce , validates the customers ’ digital identity without the need to change the interface or insert authentication codes sent by e-mail or SMS , for example .
With the new solution , verification of logins is much more secure and performed automatically , securely and transparently to the user , reducing processing time from about one minute to only five seconds .
Paulo Venancio , Director of Solutions and Pre-Sales of IT Services , Embratel , said : “ Claro Mobile Identity is the perfect solution for businesses seeking to reduce fraud while improving the customer experience with silent , easy authentication , keeping sites , applications and customers secure and speeding up the finalization of access , orders and payments .
“ With Claro Mobile Identity , Embratel enables a protection ecosystem , offering faster and safer navigation with a complete performance integrating different validations . The new solution reinforces Embratel ’ s commitment to providing complete protection solutions for all market segments ,” said Venancio .
The demand for digital protection solutions for corporations and their customers continues to grow . That is because the increase in digitalization and greater access to technology also increases fraud attempts and cybercrime committed by hackers . For this reason , Claro Mobile Identity unites important authentication features that can be together or separately contracted .
Using Application Program Interfaces ( APIs ), companies perform different automatic queries to support identity proofing . With the SIM SWAP Alert , the company receives an immediate warning about the user ’ s last chip change event , with date and time , as soon as he enters his cell phone number in the APP interface or site .
This way , an eventual chip change can be tracked , as well as eventual purchase attempts or financial transactions , for example , to ensure the identity of the person trying to access the application .
From there , the company can request more information for verification or block the activity even before accessing systems , sites , applications , and e-commerce environments .
Silent Mobile Verification ( SMV ) crosses the cell phone number entered in the site or APP and the client ’ s public IP with the IP registered in the telephone operator . Thus , it is possible to analyze whether the connection is from the same person , and the company can decide whether the transaction , purchase or login can be authorized . p
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