Intelligent CIO LATAM Issue 19 | Page 63

CASE STUDY
Among other advantages that Sana offered Kubiec were reliability , costs , implementation time , customer service , the ability to incorporate and adapt to the complexity of the company processes and a highly trained team to quickly respond to project needs .
Great benefits for internal and external customers
Among the most substantial advantages is the availability of shopping hours , with Sundays or nights as the ideal spaces for customers to make purchases , unlike in the past when it was impossible to take advantage of these timeframes because there were no vendors available .
“ Today it is possible for our customers to buy whenever they want and can count on a store being open 24 / 7 ,” said Sampedro .
The brand has always stood out in the construction sector . However , the online store has given it freshness and supported better positioning due to the benefits it has provided internally and externally .

THE PANDEMIC MADE US START OUR ONLINE SALES EMPIRICALLY , COMING UP WITH A MINIMUM VIABLE PRODUCT BASED ON THE PRODUCTS WITH THE HIGHEST TURNOVER AND SALES .

The internal impact was also evident since the sellers saw the short-term benefits of e-commerce by facilitating their daily work , having all the information directly in the ERP and reducing the workload .
Many vendors have been relieved of the operational burden and now only focus on following up orders that customers manage online .
A smart investment in technology to maintain leadership in digital commerce
For Kubiec , success lies in investing intelligently in technology , with which it is possible to maintain leadership in digital commerce .
“ The selection of the best technology is essential and having a solution that can integrate with ERP achieving a transparent connection between both systems makes the strategy easier . In this sense , Sana Commerce was the best option ,” said Sampedro .
Working with Sana saw Kubiec boost sales
“ We are very pleased with the results because today we also have a tool to quote and quickly respond to our clients . Undoubtedly , this implementation strengthens our position as pioneers in the sector . It has been a great experience at the hands of Sana Commerce , which is why we undoubtedly encourage industries as traditional as ours to break that paradigm and take a solid step toward Digital Transformation ,” said Sampedro . p
Panorama of Quito , Ecuador
www . intelligentcio . com INTELLIGENTCIO LATAM 63