CASE STUDY
Where does the hotel guest experience begin and end ? Usually , the experience begins at a computer or mobile screen . And for it to be positive , more and more advances are needed , as well as a better understanding of what customers want and why millions of people in Latin America and around the world use hotel services . It is what the Accor hotel group has been working on successfully .
Accor stands out as one of the fastest-growing and expanding companies in the hotel industry in recent years , with brands and services focused on diverse guest profiles .
Accor has opened 288 hotels and resorts , adding 41,000 rooms to the market by 2021 . It brings the Accor global network to more than 5,300 hotels , 778,000 rooms and 1,200 properties , and there are still 214,000 rooms in the pipeline .
Accor ’ s global development , design and technical services teams achieved a 3 % growth rate in 2021 , with more openings and brands than any global competitor in its main historical markets .
The positive performance in 2021 was especially striking in Europe , China and the Middle East , as the group experienced a record year in North and Central America .
In Latin America , the company operates in Argentina , Uruguay , Chile , Brazil and Peru and recently opened new hotels in Medellin and Colombia . The brand has about 100 hotels and 13,200 rooms in the region .
TECHNOLOGY HAS
BECOME A FUNDAMENTAL TOOL . IT IS BECAUSE IT PROVIDES MUCH MORE THAN JUST DATA AND KNOWLEDGE TO HELP
MANAGE A BUSINESS THAT DEMANDS SATISFACTION
FROM ITS GUESTS .
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